Politico writer Ben Smith made waves last week when news broke that he was leaving most of his duties at the young political news site to head up a new team of journalists at BuzzFeed, a website devoted to distributing popular social content across the Web. The editorial team, Smith said, will cover traditional beats like sports and politics plus other, “non-traditional” news categories.
On the surface, it seems like an odd move. In the world of elite political news coverage, Politico is where it’s at. Everyone in Washington, DC reads it. It’s one of three things that former president George W. Bush reads every morning (the other two are the Bible and the Wall Street Journal). When I spent a semester in DC, the first journalist I met had some advice for me: read Politico–every day.
BuzzFeed, by contrast, collects and promotes anything that lots of people are clicking on, seeking to provide “the viral world in real time.” It is thus geared toward everyone on the Web; we all know the posters and gag videos that come up on such sites. I do not frequent either of the two sites myself these days, but from what I know of the two, I would have no qualms about spending a few hours a week reading Politico.
BuzzFeed? It hosts a weekly battle to choose the “best”, most time-wasting flash game and makes lists of top viral videos.
So why did Smith make the switch? Clearly he has an entrepreneurial spirit, but I think he realizes something more. Simply put, the internet is powerful. Some have called it the “Second Gutenberg Moment,” and I don’t think that is much of an exaggeration. Those who learn to tap into this power have the potential to gain a lot of influence in a short amount of time. I doubt that Smith hopes to become the next Drudge or Zuckerberg, but as many articles about the move have pointed out, BuzzFeed’s CEO Jonah Peretti is a co-founder of the successful HuffingtonPost. Peretti knows how to work the web better than most, and it appears he hopes to duplicate his success with BuzzFeed (although he refuses to speak directly about comparisons between the two). Continue reading →